FEBRUARY 2026
Selfridges Birmingham VIP Customer Event
This week, we hosted a VIP customer event at our Selfridges Birmingham concession, hosted by our Creative Director and Founder, Nadine Merabi. Following the opening in December 2025, the evening celebrated a new chapter for MERABI at Selfridges Birmingham.
Held within the Selfridges Personal Shopping Suite, guests were welcomed with a drinks and canapé reception before enjoying a private shopping experience of NADINE MERABI’s latest and best-selling pieces, styled and guided by Nadine herself. Guests also enjoyed beauty touch-ups from the Gucci Beauty team within Selfridges.
Attendees explored their favourite silhouettes, including signature co-ords, jumpsuits, and dress styles from the most recent Bridal collection, alongside corded lace designs from our Pre-Spring collection, vibrant pastel pieces from our Spring/Summer range, and intricately embellished bestselling styles. Styling sponsors for the evening included Miu Miu and Jimmy Choo, whose products were carefully curated to complement each look.
This season, we see sophisticated shapes, floral accents, and commanding palettes take centre stage. Nadine wore the ALISSA monochrome blazer with the CHARLOTTE pants from the Pre-Spring ’26 collection, finished with floral embroidery and three-dimensional embellishment at the shoulder and pocket for a sculptural, statement flourish.
During the evening, Nadine took a moment to thank guests for celebrating this milestone with us.
“Thank you for such a warm welcome today. Everyone here in Birmingham has been so lovely. Being inside a brand like Selfridges, alongside so many incredible concessions, is truly a lifelong ambition of mine.”
Selfridges has been an instrumental part of MERABI’s journey from the very beginning. Just six months after launching in 2015, Selfridges placed its first wholesale order with Nadine. Following a nine-year pause to focus on direct-to-consumer growth, our return to Selfridges in the recent months marks a meaningful chapter in the evolution of our retail partnerships and a true full-circle moment for the brand.
Our presence in Selfridges Birmingham represents an important step in MERABI’s continued retail expansion, allowing us to connect more closely with our UK customer beyond London. Bringing the brand into the Midlands offers clients the opportunity to experience the craftsmanship, fit, and detail of each piece in person.
The evening offered a rare opportunity for our VIP clients to spend time with Nadine personally, discussing upcoming occasions, styling pieces together, and sharing the stories behind the designs. Nadine is always inspired by the women who wear MERABI; their stories and style continue to guide each new collection. At MERABI, our mission has always been to empower and celebrate women, and hosting events like this allows us to do this.
At the end of the evening, guests had the opportunity to try on their desired garments with personal shoppers for an array of events in their social calendar, before leaving with an exclusive NADINE MERABI gift bag as a memento from the evening.
Thank you to every guest who joined us at the Selfridges Birmingham private shopping event. It was an honour to have had each and every guest support this special evening. You looked incredible in your MERABI moments, and we look forward to celebrating many more milestones with you.