WhatEmWore's Community Event At Our London Store
Earlier this week, our London store transformed into a vibrant hub of connection, inspiration, and style as we hosted a truly unforgettable evening in honour of Em and her dedicated community. Em, a cherished fashion influencer and friend of the brand, invited 30 members of her Instagram audience and they showed up dressed to impress in their finest MERABI pieces. With 4 other top influencers joining the celebration, our London space was buzzing with excitement and filled with an undeniable sense of togetherness.
The night was as unique as Em herself, with thoughtful details at every turn. Em arrived in her stunning EM dress, which was designed just for her and is a part of our new-in ‘A Timeless Classic’ collection. Em was beyond thrilled, her energy lighting up the room as she mingled with her community over her favourite wine, making this gathering even more tasteful.
One of the most magical aspects of the evening was the powerful sense of community that emerged. From the moment guests arrived, it was clear they weren’t just fans - they were friends. Em expressed how special it felt to meet her followers in person, and by the end of the night the group had bonded like lifelong friends. There was so much love and laughter in the room and everyone left feeling truly uplifted, with Em herself being moved to tears of joy, calling it the highlight of her career.
The event also featured an engaging Q&A session between Nadine and Em. Guests eagerly asked questions, sharing in Em’s journey and discussing all things MERABI. Everyone expressed how chic and classy they felt in their MERABI outfits, capturing the essence of our brand in ways that went beyond words.
It was an empowering two hours with all of Em’s community leaving the event with a deeper connection to both her and MERABI, many of them saying it felt like the beginning of a new chapter as they joined our community. The outpouring of positive feedback reinforced why we went above and beyond to make this event so memorable and Em’s community deserved nothing less.
SHOP EM AND NADINE'S LOOKS
